Moving from brands to PR and communications generally, the success of Trump can be ascribed to his refusal to apologize. True, he...

The public apology is dead. Long live the indignant counter-attack. Thanks to Donald Trump, public figures and corporate chieftains who...

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but...

Many major PR agencies have stopped calling themselves PR agencies. Now they are integrated communications firms. The transition is...

Until recently, however, data was used as a credibility tool, a proof point to corroborate a particular angle or burgeoning trend. Now,...

The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to...

PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate...

Is big data turning American executives into wimps? Have the barnstorming, manage-from-the-gut days of leaders like Bob Lutz and Jack...

The Siren song of Big Data is hard to ignore. With the right algorithm, communicators can track every click and eye movement, every...

In the latest move to stem the damage caused by former CIA and NSA contractor Edward Snowden, the White Housereleased a report on...