Election 2016: What Do Brands Do Now?
Moving from brands to PR and communications generally, the success of Trump can be ascribed to his refusal to apologize. True, he...
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NEWS & UPDATES
3 Questions to Ask Before Your Crisis Counterattack
The public apology is dead. Long live the indignant counter-attack. Thanks to Donald Trump, public figures and corporate chieftains who...
4 Press Release Alternatives That Drive Engagement
You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but...
How PR Can Take Ownership of Integrated Brand Communications
Many major PR agencies have stopped calling themselves PR agencies. Now they are integrated communications firms. The transition is...
How to Use Big Data Effectively
Until recently, however, data was used as a credibility tool, a proof point to corroborate a particular angle or burgeoning trend. Now,...
When Using Big Data, Devise Metrics With Meaning
The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to...
Integrity Critical in Owned Media Era
PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate...
It’s Not the Numbers, It’s the Context
Is big data turning American executives into wimps? Have the barnstorming, manage-from-the-gut days of leaders like Bob Lutz and Jack...
PR’s Key Role in Managing Big Data
The Siren song of Big Data is hard to ignore. With the right algorithm, communicators can track every click and eye movement, every...
Communicators Beware: The Big Debate Around Big Data Is Heating Up
In the latest move to stem the damage caused by former CIA and NSA contractor Edward Snowden, the White Housereleased a report on...
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