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NEWS & UPDATES
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Big Data: The Most Powerful PR Tool That Communicators Are Not Using
Remember when a good survey was the golden ticket to blockbuster nationwide headlines? Armed with a few thought-provoking stats, a decent...
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How To Demystify The Power of Big Data
Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage...
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Use Big Data To Build Your Brand
Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields...
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Big Data Obsession is Treasure Trove for Comms
The Harvard Business Review recently put some teeth to the notion that businesses are increasingly being driven by data with a story that...
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How to Shape the Narrative in 90 Minutes or Less
This week's royal baby birth is a great case study for the current media cycle. The news broke with a tweet from a lucky photographer; a...
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When Hedge Funds Talk, People Listen
Two weeks ago, the Securities and Exchange Commission lifted a ban on hedge-fund advertising and promotion that had been in place since...
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How to Write a Bylined Article for the Boss
There once was a time when only professors and think-tank fellows needed to worry about the “publish or perish” phenomenon. Now, with...
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Tighter Marketing Budgets Bring Opportunity, Risks
The term “new normal” took on heightened significance for the communications industry this month when WPP, Publicis, and Interpublic...
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