How to Write a Bylined Article for the Boss

There once was a time when only professors and think-tank fellows needed to worry about the “publish or perish” phenomenon. Now, with everything from Klout scores to Twitter followers factoring into the brand value equation, to boot, the need to feed the content beast has seldom been greater for senior business leaders.

With more publications accepting contributions from industry experts and easy access to self-publishing on company websites or blogs, there are several outlets for executive pontification. That’s if those executives can write.