4 Press Release Alternatives That Drive Engagement

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press releases in 2016.

Why? They are painful to produce, expensive to distribute and often ineffective tools for driving engagement and generating news. Yet they persist as the stubborn pack mules of the communications industry because many people still don’t know there are alternatives.